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THIS IS NOT A FILM. THIS IS REALITY (2014)
THIS IS NOT A FILM.  THIS IS REALITY (2014)
A nationwide multi-media campaign was organized with the support of the Ministry of Public Health to help educate the public about Congenital Heart Disease, among the most common birth defect affecting approximately one in every 100 babies born every year in Lebanon alone. Entitled ‘This is not a film. This is reality.’, the campaign produced by award-winning agency Impact BBDO and featuring Brave Heart Fund goodwill ambassador Nadine Labaki, included billboards, press advertisements, posters and TV spots during the month of March 2014.

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