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DON'T SAVE MONEY, SAVE LIVES (2010-2011)
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The Brave Heart Fund ran an awareness campaign to highlight that with proper treatment, up to 98% of children born with Congenital Heart Disease can recover and lead normal, healthy lives. The campaign was designed to resemble an ad for a sale with “Save 98%” imposed over an image of newborn babies and a tag line advocating “Don’t save money, save lives”.

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