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HAYET ALBI
HAYET ALBI
The expression "Hayet Albi" was introduced at Brave Heart's Gala Dinner as an idiom to be associated with the Brave Heart Fund and launched through social media as #hayetalbibhf. Hayet Albi, meaning my Heart's Life, is a term extensively used by parents and grandparents towards their children and grandchildren and by lovers to express their love and passion towards their partners. The slogan plays on the Arabic words for heart and life presented together to communicate the popular Lebanese term of endearment “Hayet Albi” reinforcing that the heart is the source of life.