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MIKE SPORT “A DECEMBER TO REMEMBER” CHRISTMAS CAMPAIGN
Mike Sport launched its first ever CSR campaign and chose Brave Heart to be the beneficiary charity. Running an extensive social media, marketing, and press campaign throughout the month of December, in collaboration with 6 sports celebrities: Marcellino (Zumba), Jad Habibi (Cross fit), Elie Rustom (Basketball), Chafic Ghazali, Ray Heart (Darts), Sally Jreij (Miss Lebanon 2014), Mike Sport donated to the Brave Heart Fund 2% of the proceeds generated from the sales of headwears and winter accessories, in addition to a monetary value for the total number of Likes received on Facebook and Instagram during this campaign.